White roses stand for purity, elegance and sincerity. Whether you receive them at a wedding, to mark a birth or simply as a thoughtful gesture, they deserve proper care. No matter how beautiful they look when they arrive, without the right attention they will wilt within two to three days. A few simple steps are all it takes to keep them looking their best for a week or longer.
Roses are still living plants after they have been cut. They draw water up through their stems and lose moisture through their petals. White roses are especially sensitive in this respect: their pale colour makes discolouration, brown edges and drooping blooms immediately visible. A well-cared-for white rose stays firm, bright and fresh. A neglected one can start to droop within a day.
White roses also tend to brown more quickly than darker varieties, simply because every blemish shows. Bacteria in the vase water are the main culprit: they block the stems and prevent the flower from taking up water. That is precisely why clean water and a thoroughly washed vase matter so much.
You do not need expensive supplies to care for white roses properly. Here is what you will want to have on hand:
No flower food to hand? A teaspoon of sugar per litre of water plus a few drops of lemon juice works too. The sugar feeds the flower; the lemon juice slows bacterial growth.
Follow these steps as soon as you have the roses in hand — whether they have come straight from the grower or been arranged by a local florist.
Even people who regularly have flowers at home sometimes fall into the same traps. Here are the three most common ones:
After a day or two, the cut end seals over. The rose can no longer take up water properly and starts to droop. Recut the stems every time you change the water — even if it seems unnecessary.
A vase that looks clean can still harbour bacteria from a previous bouquet. Always scrub it thoroughly with hot water and washing-up liquid before adding fresh roses.
White roses are sensitive to heat. Near a radiator, on a sunny windowsill or next to a fruit bowl, they deteriorate quickly. A cooler spot — even a hallway or a cool bedroom — extends their life considerably.
A few extra tips that can make the difference between five and ten days of blooming roses:
If you are thinking about buying white roses as a gift, pay attention to freshness on arrival. Fresh roses have tight, closed buds, bright leaves and no brown edges. Buds that are already half-open will not last as long.
The season has more influence than you might expect on how long white roses last.
In summer, heat is the biggest enemy. Rooms that warm up quickly during the day are hard on roses. Keep them in a cooler room and out of the sun. Change the water more often — every day in summer rather than every two days.
In winter, central heating is the main challenge. It dries out the air, causing roses to dehydrate faster. Keep the vase away from radiators and consider placing a humidifier nearby. In autumn and spring, conditions are generally most favourable: moderate temperatures and less extreme humidity give roses the longest vase life.
White roses are available all year round, but quality from the grower varies by season. In spring and early summer, roses are generally at their finest. Bear this in mind if you want to have roses delivered for a special occasion.
White roses look wonderful on their own, but they also combine beautifully with other flowers. Having a mixed bouquet delivered is a popular choice for those who want to pair the elegance of white with a touch of colour. Soft pink, cream or pale yellow work particularly well for a romantic effect.
When combining flowers, keep an eye on the vase life of the other varieties. Tulips and gerberas lose moisture faster than roses and can speed up bacterial growth in the water. Change the water a little more often and remove any wilted stems promptly.
Fond of pairing red roses with white? It is a classic combination for romantic occasions. Make sure the stems are an even length and always recut them together when changing the water. You can order red roses alongside white for exactly this effect.
With good care, white roses will easily stay beautiful for seven to ten days. Regiobloemist offers a 7-day freshness guarantee on its flowers. Roses that arrive with tight, closed buds will last longer than those that are already half-open on arrival. The cooler the room, the longer they will last.
Brown edges are caused by dehydration, bacteria in the water or physical damage to the petals. Check that the vase is clean, the water is fresh and the roses are not sitting in a draught. Brown edges can also be caused by ethylene gas from ripening fruit nearby.
For a full, impressive display you need at least 20 to 30 roses. Larger bouquets of 60, 70 or 80 white roses are popular for weddings and anniversaries. Use a wide, stable vase and make sure the stems have enough room to take up water. If you are wondering how many roses to give for a particular occasion, the meaning behind the number is also worth considering.
Outside in the shade is fine, as long as it is not too warm and there is no wind. Avoid direct sunlight and bring the roses indoors in the evening if the temperature drops sharply. Fluctuating temperatures speed up wilting.
Interested in having other types of roses delivered? It is worth knowing that the number of roses you give carries its own meaning depending on the occasion. To order roses in all colours and varieties, you will find the full range on the roses overview page.